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Festival-goers can enjoy Pepsi products and bottled water, along with beer, ready to drink canned cocktails served by Vic’s Wild West Grill in the concert area. EXCITING NEWS — many of you asked, and mixed drinks by Vic’s Wild West Grill are coming to VCCJam this year.
NEW THIS YEAR:
Friendly reminder: Alcohol served by Vic’s Wild West Grill may not be brought into or taken out of the concert area.
All alcoholic beverages at VCCJam are sold and served exclusively by Vic’s Wild West Grill.


Inside the concert area, festival-goers can enjoy a wide variety of crowd-favorite foods from our festival vendors and Vic’s Wild West Grill, including burgers, brats, tacos, pizza, Philly cheesesteaks, chicken sandwiches, wraps, pork chop on a stick, loaded fries, cheese curds, corn dogs, smoked meats, mini donuts, sweet treats, and more.


NEW THIS YEAR — Start your day at the festival.
The concert area officially opens at 8:00 AM, but the KIK FM Matt & Amy Morning Show goes live from the Saloon at 6:00 AM. Early risers are welcome to enter the concert area beginning at 6:00 AM to enjoy breakfast sandwiches, coffee, donuts and the live broadcast. Sorry, you can’t bring your own coffee in.
So come early…and yes, mimosas and Bloody Marys from Vic’s Wild West Grill may be waiting for you too, starting at 8:00 am. 😉
Shopping is part of the VCCJam fun. Attendees can browse vendor booths featuring western apparel, fun t-shirts, boutique clothing, handcrafted leather goods, engraved and custom items, jewelry, farm- and country-themed gifts, specialty foods, and unique finds you won’t see anywhere else.

Watch for Blue Light Specials throughout the weekend — flashing blue lights at vendor booths mean surprise deals.


Be sure to stop by the official Vicki’s Camp N Country Jam merchandise area for festival favorites including apparel, hats, USA pins, ponchos, coozies, and more — the perfect way to remember your weekend and show your VCCJam spirit all year long.