Cold Drinks, GOOD EATS & Fun Finds

Drinks, Food & Shop

From pizza, smoked meats and mini donuts to fresh coffee, cold drinks, and fun festival finds — come hungry, grab a drink from Vic’s Wild West Grill, and shop the weekend away at VCCJam.

Mixed Drinks

🍺🍹 Drinks


Festival-goers can enjoy Pepsi products and bottled water, along with beer, ready to drink canned cocktails served by Vic’s Wild West Grill in the concert area. EXCITING NEWS — many of you asked, and mixed drinks by Vic’s Wild West Grill are coming to VCCJam this year.

NEW THIS YEAR:

  • Additional alcoholic drink options from Vic’s Wild West Grill including mixed drinks featuring vodka, whiskey, rum, brandy, wine and more
  • Mixed drinks available at select Vic’s Wild West Grill bar locations within the concert area

Friendly reminder: Alcohol served by Vic’s Wild West Grill may not be brought into or taken out of the concert area.

All alcoholic beverages at VCCJam are sold and served exclusively by Vic’s Wild West Grill.

Pop, Water, and Mixes
2026 Beverages

🍔 Food


Inside the concert area, festival-goers can enjoy a wide variety of crowd-favorite foods from our festival vendors and Vic’s Wild West Grill, including burgers, brats, tacos, pizza, Philly cheesesteaks, chicken sandwiches, wraps, pork chop on a stick, loaded fries, cheese curds, corn dogs, smoked meats, mini donuts, sweet treats, and more.

Food Vendors 2026
Matt & Amy KIK FM

🌅 Early Mornings at VCCJam


NEW THIS YEAR — Start your day at the festival.

  • Breakfast favorites including sandwiches, quesadillas, coffee and donuts (sorry, no outside coffee allowed inside concert area_
  • Morning cocktails by Vic’s Wild West Grill including Bloody Marys and mimosas.

The concert area officially opens at 8:00 AM, but the KIK FM Matt & Amy Morning Show goes live from the Saloon at 6:00 AM. Early risers are welcome to enter the concert area beginning at 6:00 AM to enjoy breakfast sandwiches, coffee, donuts and the live broadcast. Sorry, you can’t bring your own coffee in.

So come early…and yes, mimosas and Bloody Marys from Vic’s Wild West Grill may be waiting for you too, starting at 8:00 am. 😉

🛍️ Shopping


Shopping is part of the VCCJam fun. Attendees can browse vendor booths featuring western apparel, fun t-shirts, boutique clothing, handcrafted leather goods, engraved and custom items, jewelry, farm- and country-themed gifts, specialty foods, and unique finds you won’t see anywhere else.

Watch for Blue Light Specials throughout the weekend — flashing blue lights at vendor booths mean surprise deals.

Merchandise Vendors 2026
Merch Tent

🎪 VCCJam Merch


Be sure to stop by the official Vicki’s Camp N Country Jam merchandise area for festival favorites including apparel, hats, USA pins, ponchos, coozies, and more — the perfect way to remember your weekend and show your VCCJam spirit all year long.